Dimple S Rao is an Independent Media and Marketing Specialist with prior 16+ yrs' experience across major Multinational Media Planning Agencies (at GroupM, Publicis, DDB, Madison World) and Marketing Startups (in Market Research, Digital Marketing, and Outdoor Sports Publishing). In recent couple of years, she has begun her entrepreneurial journey seeking highest potential of work in Media, adding freedom of thoughts, time and mobility with productivity in man-hour workmanship.

In the past, she remained directly responsible for the team shaping long term media journeys of 15 major brands across various marketing disciplines. She has worked on 60+ National and International brands launching countless large, medium and small campaigns across 35+ product categories. Her brand marketing experience spans across FMCG, Auto, Telecom, Consumer Durables, Financial, Real Estate, Pharma, Ceramics, B2B, Healthcare, Hospitality, Luxury, Broadcast Media, Travel Tourism, Adventure, Retail, E-commerce and more

Dimple's core skills remain in Strategic Communications Planning, Digital Marketing, Brand Media Solutions (360 degree TV, Print, Radio, Outdoor, Activation, Branded Content, Films, Retail), Analytics, Measurements, Consumer Insights, Startup Marketing, Media Planning, Buying, and Strategic Brand Growth. Alongside the 21st century strategic drift, Dimple has been investing her professional efforts in Media as lifelong student of Applied Communications, Marketing and Consumer Value Creation.

In early days, Dimple was part of Mediaturf India, the company responsible for Digital Marketing Revolution in the country; later to sow and spread its seeds to almost all major digital organisations and disciplines nationwide. She has managed and launched some of biggest digital campaigns in early days and later held the stronghold on tools that evolved with time; from simple email and banner lead generations to search, affiliate, social media, rich media (Audio, Video, AI) and mobile marketing. She has also witnessed waters of web development getting tested from its beta to advanced stages in India. Dimple has seen and been part of major forces that shaped digital revolution as we see it today. It's been an unforeseen journey.

Dimple has travelled extensively across India except 7 sister-states of North-East and also backpacked unique world cultures across Nepal, USA, UK, Eastern Europe, Latin America, Russia, Africa and Cuba Caribbean. She has experienced wonders of Tropical Rainforests, Alpine Glaciers, Alaskan Ice-Sheets, Andean Moraines, Himalayan Valleys, Buenos-Aires Tango, Narzan Kislovodsk Mineral Springs, Vienna Cafes, Salzburg Music and Cuban Cigars! She enjoys reading, writing and exploring human connections beyond geographical boundaries and everyday horizons.

Inevitable limitation of 'Commercial Bias' in corporate agencies at the cost of business creativity and flawless passion led Dimple to don a hat of Independent Media Consultant. THE MEDIA ATHLETE, her designation suggests fittest dimensions of work in the journey of active brand building. She lives, breathes and envisions fitness, adventure and active progress in every business project. Over the next couple of years, she along with her team is looking for executing positive media practices at every deadlock that latches healthier brand opportunities.

Passionate about Brands, Consumers, and Positive Power of Media for Sustainable Business Growth. Passionate about Long Term Journeys.

MAJOR BUSINESS RECOGNITIONS

Lead Speaker at Women Economic Forum, 2016

Golden Milkes and Goafest Award Shortlists, 2015. A Silver Emvie, 2009

Client Recognition as “The beautiful mind” for Citibank Online Campaigns, 2004