16+ Years to Master, 5 Continents to Explore
Practices now to Exercise. 4+ years already!
Branding that touches CONSUMER NATURE into wild BEYOND DEMOGRAPHICS
Aiming true dimensions of core consumers and designing brand media passages that multiply SOCIAL ROI and LONG TERM GROWTH. An important aspect to tighten purse strings on restrictive demographic planning and to strengthen everlasting consumer relationship planning. Enabling and savouring the BRAND SPIRITUALITY in consumer purchase.
New Products Aspiring to Become THE Brand
Small Business Owners, Entrepreneurs, Startups
Your new product keeps getting sampled and trials sporadically but your audience is yet to become your consumer. In fact, the product is sampled only sporadically because consumer pipeline isn't built.
Annual Media Plans and Thought Leadership
Agencies, Clients and Brand Custodians
Exciting ideas but can't implement? Implementable plans but no consumer actions? Is it resulting in Consumer Fatigue instead of Consumer Growth? Formulate in advance with long term vision; it may help you get flexible and fit.
Media Workshops and Developmental Trainings
Brand Managers, Publishers, Broadcasters, Planners, Buyers, Athletes
You form a loop that loops back together. On the outside, your efforts prove isolated and wasted. Why not invest in integrated learnings until you tick your actions complementing each other.
Sports, Adventure and Outdoors Brands
Gear Sellers, Fitness Studios, Adventure Outlets, IP Right Owners
You know outdoors but your consumers are masters. Their athletic identity should neither be lost nor be manipulated. Each time you do so you lose fraction of society waiting to get fitter. Be a responsible marketer.
Tours, Travels and Tourism Promotions
Holiday Destinations, State, National & International Tourism Boards
You and your consumers have travelled far and wide but your agencies haven't. Former has explored unexplored but latter hasn't. Are your business partners putting your money where your mouth is?
Seminars, Keynotes and Guest Lectures
Media Forums, Excellence Awards, TED Talks, & Festivals
Time to give platform to voices heard in silence. Time to listen to moments that make 'fear' greatest obstacle to overcome. Time to give it all to voices that matter to relevant sections of society, world and environment at large. Time to act responsible.
Consumer Marketing and Target Group Index
Marketers, Brand Owners and Marketing Communities
It takes real understanding beyond data to make real move with consumers. Get onto lessons, pathology, dialogues and training modules that build biasfree marketing perspective and a lot of common sense
Fitness that keeps body of brands SPORTY and full of Vital Energy
Captivating limitless consumer response. Savouring effects of new-age media practices that make consumers run, climb, cycle, swim and ski or skateboard across all brand landscapes! Enabling consumer adventures. Co-existing in the mutual world of Digitisation #BrandFitnessGoals #21st Century.
Decisions and choices made by 'the chief' are very tough. The journey has faced hardships of heat and fatigue experienced by ultra-marathoners. Running on such lanes, once in a while, The Media Athlete brings to fore stark lessons of man's capacity to stand firm, often on grounds that look shaky and selfish.
Lessons from Runs with CEOs here
The Yoga for the fraternity. Yoga that gets body to experience one with life. The Media Fraternity is almost like a virtual brand park where individuals take walks down work stations; sometimes tired in hustle bustle and sometimes joyed in humour and grind. It's rare to see them find yogic focus though.
We meet quite often in such brand parks with our community and refresh with Work Yoga.
Snippets of Yoga at Brand Park here
Media folks are used to parties. Launch parties, lunch parties, client parties, campaign parties, award parties, brand parties, Friday parties. All types of parties for all types of occasions.
This party takes a detour. It's an outdoorsy party. Almost like night cycling, or late night jogging or a mid-night trek. We do such Media Night Howls..to keep our senses awake.
The Media Athlete's Media Night Howls Gallery here
These are intense workouts. Literally sweating it out. Building Muscles. These sessions are needed now more often than not.
Learning to build Media Muscles! Sweating it out!
Coffee and Connections. Coffee and Confabulations. Coffee and Clicks. Around the world, going places with Coffee. Spring, Autumns, Winter and Coffee!
Getting Caffeined to Recover! Around the World!
Dolphins are creative. Elephants are self-aware. Crows get crafty and Pigs are wise...But an animal called 'man' needs books!
It's great to meet oftentimes to bibliophile. Trickling bookworms carry books of choice to learn on other Librocubicularists!!
Getting Booked by Books, in Drawing Rooms
Reading Room
Detailed review of most recommended books from my library
Listen to Audio Books | Stories | Talk Shows | Life Lessons. Great Way to Listen Anytime Anywhere
Limited Edition. See | Swallow | Smile | Do't Ask
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The Journey Continues...
Getting lost in depths of freedom...to be found on longest shores of being.
Dimplesrao 2.0 | The Media Athlete